Maggie Zhang

Maggie Zhang

IS researcher. Interested in AI & Social Media

Maggie Zhang

I am a Postdoctoral Research Associate in the area of information systems at the McIntire School of Commerce, University of Virginia, advised by Prof. Steven L. Johnson and Prof. Jingjing Li. I received my Ph.D from the University of Illinois Urbana–Champaign, with Prof. Yang Gao as my director of research. I also received an M.Phil. from the Chinese University of Hong Kong, and a B.A. from Tsinghua University.

My research investigates how social media and artificial intelligence reshape individual behavior and societal outcomes. In particular, I study the role of social AI in influencing user interactions. Using large-scale data, econometric analyses, and experiments, I provide evidence-based insights into the implementation of emerging technologies.

My work has appeared in Information Systems Research and contributes to advancing both scholarly understanding and practical solutions for managing AI-mediated social media.

Publications

  1. Maggie Mengqing Zhang, Yang Gao, Jingjing Li, Steven L. Johnson, When Influencers Delegate Replies: How Social AI Agents Shape User Engagement, Information Systems Research, Forthcoming.
  2. Yang Gao, Maggie Mengqing Zhang, Huaxia Rui, Can Crowdchecking Curb Misinformation? Evidence from Community Notes, Information Systems Research, Forthcoming.
  3. Yang Gao, Maggie Mengqing Zhang, Mikhail Lysyakov. Does Social Bot Help Socialize? Evidence from a Microblogging Platform. Information Systems Research, Forthcoming.